THE TEXTILE TOUCH by
KATIE YOUNG GERALD
The Textile Touch describes how 5* heritage & hospitality brands create their signature style through textiles.
With The Sawyer Business School reporting that 73.5% of study respondents stated uniforms as more effective than TV advertising, Katie Young Gerald describes how to implement great uniforms into your business, outlining key processes and tips in simple steps.
From sourcing and designing to producing and delivering your product, this book will help you to develop your uniforms in a sustainable manner, with a special emphasis on style.
Katie Young Gerald takes you on a journey from her humble beginnings as a Fashion & Textiles student to negotiating with factories in Hong Kong; showcasing her experience in creating a successful textile range. She highlights how important a uniform can be for a business and the positive impact it can have on its employees, if executed well.
“What could be a daunting tasking is broken down in such a way that whether this is the first time you have been involved in this process or you are a veteran, the end result will enable you to clearly define your brand with style that is not only simple but elegant.“
Michael Berg - Group Creative Director, The Hospital Club London and Los Angeles
About Katie Young Gerald -
With over 25 years experience in fashion, textiles and interiors, Katie has a vast and invaluable expertise in garment design, fabrics, woven textiles, technology and manufacturing, and colour forecasting. Her talents and knowledge lie in sourcing and supplying luxury textiles, clothes and uniforms, which has enabled her to build trusted partnerships globally for over 20 years.
For more information and to request an author interview please contact us.